WhatsApp Business API pricing in Australia (2026)
Per-message rates Meta charges to send WhatsApp template messages to Australian numbers, plus what LandinChat adds on top. WhatsApp is the channel of choice for Australia's migrant communities and outbound businesses serving APAC, with strong growth in B2B and travel.
Meta's per-message rates for Australia
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Australia. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $87 | $35 | $49 |
| 5,000 | $436 | $175 | $245 |
| 25,000 | $2,178 | $873 | $1,225 |
| 100,000 | $8,710 | $3,490 | $4,900 |
Why Australian businesses choose LandinChat
Pricing questions from Australian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in AUD. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Australia?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Australia?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Australia.
Are you Privacy Act / Spam Act-compliant?
Yes — documented opt-in, opt-out keyword handling and OAIC-aligned data handling.
Do you support Afterpay?
Yes, plus Zip and Stripe.
WhatsApp pricing in other markets
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