WhatsApp Business API pricing in the UAE (2026)
Per-message rates Meta charges to send WhatsApp template messages to Emirati numbers, plus what LandinChat adds on top. WhatsApp is the default business communication channel in the UAE — used across Arabic, English and South Asian expat communities for everything from luxury retail to property.
Meta's per-message rates for the UAE
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for the UAE. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $35 | $12 | $29 |
| 5,000 | $177 | $62 | $143 |
| 25,000 | $883 | $308 | $713 |
| 100,000 | $3,530 | $1,230 | $2,850 |
Why Emirati businesses choose LandinChat
Pricing questions from Emirati buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in AED. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in the UAE?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in the UAE?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including the UAE.
Is LandinChat PDPL-compliant?
Yes — consent capture, processor agreement and data-handling controls align with the UAE Personal Data Protection Law.
Do you support Arabic RTL?
Full RTL templates, chatbot flows, agent inbox and reporting in Arabic.
WhatsApp pricing in other markets
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