LandinChat
WhatsApp + HubSpot

WhatsApp HubSpot integration — close more deals on the channel buyers prefer

Sync contacts, deals and tickets between HubSpot and LandinChat. Trigger WhatsApp messages from HubSpot workflows and log every conversation back to the CRM timeline.

Last updated: June 2026 · CRM

In short: The native bridge between HubSpot and WhatsApp Business API. Send WhatsApp from any HubSpot workflow and see every reply on the contact timeline.
See pricing All integrations
2-way
Real-time sync
<10 min
Setup time
Native
HubSpot Workflows
Official
Meta Tech Partner
What you can do

Top WhatsApp + HubSpot use cases

Pre-built playbooks brands run on day one of the HubSpot integration.

Lead nurturing

Trigger a WhatsApp sequence when a HubSpot lead enters a lifecycle stage.

Sales follow-up

Send WhatsApp from deal stage changes — quote sent, proposal accepted, demo booked.

Ticket updates

Notify customers on WhatsApp when a HubSpot support ticket changes status.

Meeting reminders

Reduce no-shows with WhatsApp reminders on HubSpot Meetings bookings.

Re-engagement

Win back dormant HubSpot contacts with targeted WhatsApp broadcasts.

Inbound from ads

Capture Click-to-WhatsApp ad leads and push them straight into HubSpot.

What's inside

Everything the HubSpot integration covers

  • Two-way sync of HubSpot contacts and companies
  • Trigger WhatsApp from any HubSpot Workflow action
  • Log every WhatsApp message on the contact timeline
  • Map WhatsApp replies to deal and ticket stages
  • Use HubSpot lists for WhatsApp broadcast segmentation
  • Custom property mapping with merge variables
  • Support for HubSpot Marketing, Sales and Service Hubs
  • Conversation analytics back to HubSpot Reports
Triggers & actions

Events that fire WhatsApp messages

Triggers (from HubSpot)
  • Contact created or updated
  • Lifecycle stage change
  • Deal stage change
  • Ticket status change
  • Form submission
  • Meeting booked
  • List membership change
Actions (in LandinChat)
  • Send WhatsApp template message
  • Trigger a no-code chatbot flow
  • Add contact to a WhatsApp broadcast list
  • Update HubSpot property from WhatsApp reply
  • Create HubSpot deal or ticket from WhatsApp
Setup

How to connect HubSpot with WhatsApp via LandinChat

  1. Step 1

    Connect HubSpot

    Authorize LandinChat from the HubSpot marketplace.

  2. Step 2

    Map properties

    Pick which HubSpot fields sync to LandinChat contacts.

  3. Step 3

    Build a workflow

    In HubSpot, add a 'Send WhatsApp via LandinChat' action to any workflow.

  4. Step 4

    Approve templates

    Submit WhatsApp templates to Meta and select them in the workflow.

  5. Step 5

    Go live

    Turn the workflow on — replies log back to HubSpot in real time.

Why teams choose it

Benefits of running HubSpot on LandinChat

Higher reply rates

WhatsApp gets 60–80% open rates vs. 20% on email.

Cleaner CRM

Every WhatsApp conversation logged on the HubSpot timeline.

No-code workflows

Marketing and sales ops own it — no engineering required.

Unlimited agents

Inbox seats are not metered.

Deep dive

The complete guide to WhatsApp + HubSpot

Turn HubSpot into a WhatsApp-first revenue engine

HubSpot is excellent at email, forms and pipelines — but its native WhatsApp support is limited and per-seat priced. LandinChat sits next to HubSpot as the WhatsApp layer: every contact, deal and ticket syncs both ways, and HubSpot workflows can trigger WhatsApp templates the same way they trigger emails today. For B2B SaaS, every SDR follow-up sent over WhatsApp instead of email lifts reply rates from 8-12% to 40-55% (LandinChat customer cohort, 2025). For consumer brands, HubSpot Smart Lists become WhatsApp broadcast segments with one click.

How the bi-directional sync actually works

LandinChat uses HubSpot's CRM API v3 with a private app token. Contacts, companies, deals and tickets sync in real time via webhooks (HubSpot → LandinChat) and timeline events (LandinChat → HubSpot). Every WhatsApp conversation lands on the HubSpot contact timeline with the full transcript, so SDRs and AEs see WhatsApp threads inside HubSpot without context-switching. Custom properties map cleanly: `wa_opt_in`, `wa_last_message_at`, `wa_conversation_url` and any custom field you define show up as standard HubSpot properties usable in lists, workflows and reports.

Workflow patterns SaaS and services teams actually run

Demo no-show → WhatsApp reminder 1 hr after missed meeting with a reschedule link. Trial signup → 5-touch WhatsApp onboarding sequence triggered from the lifecycle stage change. Deal moved to 'Negotiation' → AE gets a WhatsApp ping with the deal summary and contact's last reply. Closed-lost → quarterly WhatsApp win-back routed through HubSpot Smart Lists. All of these are configurable inside HubSpot Workflows using the LandinChat custom action — no Zapier, no glue code, no extra subscription.

Proof

Why WhatsApp + HubSpot works

40–55%
WhatsApp reply rate vs. 8-12% on cold email for SDR follow-ups
Source: LandinChat customer cohort, 2025
3×
Faster sales cycle when WhatsApp is added alongside HubSpot email sequences
Source: HubSpot State of Sales, 2024
60%
Of B2B buyers prefer WhatsApp for transactional updates over email
Source: Forrester B2B Buyer Study, 2024
Honest take

Where the HubSpot integration shines — and where to plan ahead

Pros
  • Bi-directional CRM, deals and tickets sync via HubSpot API v3
  • Custom workflow action — no Zapier needed
  • Every WhatsApp thread logged on the HubSpot contact timeline
  • Smart Lists become WhatsApp broadcast segments
  • Works on Marketing, Sales and Service Hub (Starter through Enterprise)
Watch out for
  • HubSpot Free tier supports contacts sync only — Workflows require Starter+
  • Some legacy HubSpot properties need a one-time field mapping
Pricing notes

LandinChat is a flat monthly platform fee with unlimited HubSpot users and unlimited WhatsApp agents. Meta WhatsApp conversation fees are passed through at cost. HubSpot pricing is unaffected — you keep your existing HubSpot subscription.

Glossary

HubSpot + WhatsApp terms, explained

HubSpot Workflow
HubSpot's automation builder. LandinChat ships a custom workflow action that lets you send WhatsApp templates from any HubSpot trigger.
Lifecycle stage
HubSpot's built-in contact stage (Lead, MQL, SQL, Opportunity, Customer). LandinChat can fire WhatsApp sequences on stage changes.
Timeline event
A HubSpot CRM event attached to a contact, deal or company. Every WhatsApp message is logged as a timeline event for full visibility.
Private app token
HubSpot's recommended auth for first-party integrations. LandinChat uses a scoped private app, never the legacy API key.

“We replaced our Zapier-glued HubSpot-to-WhatsApp setup with the native LandinChat integration. Demo-no-show recovery went from 11% to 38% in week two, and our SDRs finally stopped copy-pasting numbers into WhatsApp Web.”

— Priya Raman, RevOps Lead, a HubSpot Diamond Partner SaaS
FAQs

HubSpot + WhatsApp — frequently asked questions

Does LandinChat work with all HubSpot tiers?⌄

Yes — Marketing, Sales, Service and Operations Hubs across Starter, Professional and Enterprise. Workflow triggers require Professional or above.

Can I send WhatsApp from a HubSpot Workflow?⌄

Yes — install the LandinChat workflow action and choose any approved WhatsApp template, with HubSpot merge variables.

Will WhatsApp replies show on the HubSpot contact timeline?⌄

Yes — every inbound and outbound WhatsApp message is logged on the contact timeline in real time.

Can I segment HubSpot lists for WhatsApp broadcasts?⌄

Yes — use any active or static HubSpot list as a LandinChat segment for broadcast campaigns.

Does it sync custom HubSpot properties?⌄

Yes — map any HubSpot custom property to a LandinChat contact field and use it as a merge variable inside templates.

Is this on the official WhatsApp Business API?⌄

Yes — LandinChat is an Official Meta Tech Partner. All messages are sent on Meta-approved WhatsApp Business API templates.

Can HubSpot deals advance from WhatsApp replies?⌄

Yes — capture replies in a LandinChat chatbot flow and update the HubSpot deal stage or property as an action.

How does pricing work?⌄

One transparent monthly LandinChat plan with unlimited agents, plus Meta conversation fees passed through at cost. HubSpot pricing is separate.

Will WhatsApp messages show up on the HubSpot contact timeline?⌄

Yes — every inbound and outbound WhatsApp message is logged as a HubSpot timeline event with the full transcript, agent name, template used and conversation category. SDRs, AEs and CSMs see the WhatsApp thread inside the HubSpot contact record without switching tabs.

Can I trigger WhatsApp from a HubSpot Workflow?⌄

Yes — LandinChat ships a custom Workflow action. Use any HubSpot trigger (form submission, lifecycle stage change, deal stage, list membership, custom property change) to send a WhatsApp template with merge tags, exactly like you'd use a 'Send email' action today.

Does it work with HubSpot Custom Objects?⌄

Yes — Custom Objects, custom properties and association labels all sync. You can trigger WhatsApp from custom object record changes and merge custom object fields into template variables.

How is WhatsApp opt-in tracked in HubSpot?⌄

We sync a `wa_opt_in` boolean property and a `wa_opt_in_source` text property on every contact. Use them in Smart Lists, Workflows and reports the same way you'd use HubSpot's native email subscription status.

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