WhatsApp Business API pricing in Indonesia (2026)
Per-message rates Meta charges to send WhatsApp template messages to Indonesian numbers, plus what LandinChat adds on top. WhatsApp is the dominant messaging app in Indonesia, with social commerce flowing across Jakarta, Bandung, Surabaya and tier-2 cities.
Meta's per-message rates for Indonesia
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Indonesia. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $33 | $11 | $27 |
| 5,000 | $166 | $55 | $134 |
| 25,000 | $827 | $275 | $670 |
| 100,000 | $3,310 | $1,100 | $2,680 |
Why Indonesian businesses choose LandinChat
Pricing questions from Indonesian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in IDR. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Indonesia?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Indonesia?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Indonesia.
Do you support QRIS?
Yes — dynamic QRIS QR codes plus GoPay, OVO and DANA via Midtrans or Xendit.
Are you UU PDP-compliant?
Yes — consent management, DPO contact and data subject rights aligned with the 2022 PDP Law.
WhatsApp pricing in other markets
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