LandinChat — WhatsApp marketing softwareLandinChat
Southeast Asia · PHP

WhatsApp Business API pricing in the Philippines (2026)

Per-message rates Meta charges to send WhatsApp template messages to Filipino numbers, plus what LandinChat adds on top. WhatsApp is the channel of choice for cross-border Filipino professionals and BPO clients — complemented by Viber and Messenger for local commerce.

Meta's per-message rates for the Philippines

Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.

Marketing
$0.0211
per message · USD
₱1.20 PHP

Promotions, offers, abandoned-cart, broadcasts

Utility
$0.0080
per message · USD

Order updates, shipping, receipts, reminders

Authentication
$0.0171
per message · USD

OTP, 2FA, account verification

Service
Free
in 24h session

In-session replies inside the 24h window

Monthly cost estimate by volume

Conversation cost only — Meta's per-message charge for the Philippines. Add your LandinChat plan on top.

Messages / monthMarketingUtilityAuthentication
1,000$21$8$17
5,000$106$40$86
25,000$528$200$428
100,000$2,110$800$1,710

Why Filipino businesses choose LandinChat

PHP and USD pricing options
GCash and Maya payment links in-chat
Bilingual English/Filipino templates
Data Privacy Act-aligned consent and data handling
Integrations with HubSpot, Salesforce and Shopify

Pricing questions from Filipino buyers

Does Meta charge me directly or does LandinChat bill it?

LandinChat invoices the Meta conversation fees together with your plan, in PHP. You get one consolidated invoice — no separate Meta billing relationship needed.

Why is marketing more expensive than utility in the Philippines?

Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.

Are service-window messages really free in the Philippines?

Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including the Philippines.

Are you Data Privacy Act-compliant?

Yes — consent capture, DPO contact and rights workflows per the National Privacy Commission.

Do you support GCash?

Yes, via PayMongo and Stripe — GCash, Maya and cards inside the WhatsApp conversation.

WhatsApp pricing in other markets

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Explore the full LandinChat WhatsApp suite

Built on the official WhatsApp Business Cloud API and integrated with the rest of the LandinChat stack — CRM, broadcast, chatbot and automation.

Official sources & further reading

We build on top of official documentation from Meta and recognised industry bodies. Use these references to verify policies, pricing and compliance details directly at the source.

Industry playbooks built on this product

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