LandinChat — WhatsApp marketing softwareLandinChat
Africa · NGN

WhatsApp Business API pricing in Nigeria (2026)

Per-message rates Meta charges to send WhatsApp template messages to Nigerian numbers, plus what LandinChat adds on top. Nigeria is Africa's largest WhatsApp market — every serious D2C, fintech and EdTech operator runs customer journeys on the platform.

Meta's per-message rates for Nigeria

Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.

Marketing
$0.0516
per message · USD
₦78.00 NGN

Promotions, offers, abandoned-cart, broadcasts

Utility
$0.0177
per message · USD

Order updates, shipping, receipts, reminders

Authentication
$0.0418
per message · USD

OTP, 2FA, account verification

Service
Free
in 24h session

In-session replies inside the 24h window

Monthly cost estimate by volume

Conversation cost only — Meta's per-message charge for Nigeria. Add your LandinChat plan on top.

Messages / monthMarketingUtilityAuthentication
1,000$52$18$42
5,000$258$89$209
25,000$1,290$443$1,045
100,000$5,160$1,770$4,180

Why Nigerian businesses choose LandinChat

NGN and USD billing with VAT-compliant invoices
Paystack and Flutterwave checkout in-chat
NDPA-aligned consent and DPO contact
Multilingual templates: English, Yoruba, Igbo, Hausa
Native integrations with Shopify, Sabi and Bumpa

Pricing questions from Nigerian buyers

Does Meta charge me directly or does LandinChat bill it?

LandinChat invoices the Meta conversation fees together with your plan, in NGN. You get one consolidated invoice — no separate Meta billing relationship needed.

Why is marketing more expensive than utility in Nigeria?

Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.

Are service-window messages really free in Nigeria?

Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Nigeria.

Are you NDPA-compliant?

Yes — consent capture, DPO contact and data subject rights aligned with the 2023 Nigeria Data Protection Act.

Do you support Paystack?

Yes, plus Flutterwave — payment links generated and reconciled inside WhatsApp.

WhatsApp pricing in other markets

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Explore the full LandinChat WhatsApp suite

Built on the official WhatsApp Business Cloud API and integrated with the rest of the LandinChat stack — CRM, broadcast, chatbot and automation.

Official sources & further reading

We build on top of official documentation from Meta and recognised industry bodies. Use these references to verify policies, pricing and compliance details directly at the source.

Industry playbooks built on this product

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