WhatsApp Message Templates for Ecommerce
Recover carts, confirm orders and run flash sales on WhatsApp.
WhatsApp drives 3-5× higher open rates than email for ecommerce brands. The templates below help you recover abandoned carts, confirm COD orders, share tracking, and re-engage buyers — every message is Meta-compliant and ready to drop into LandinChat's broadcast or automation builder.
- Avg. open rate
- 92%
- Cart recovery uplift
- +28%
- COD RTO reduction
- -60%
Why ecommerce brands struggle without WhatsApp
- Abandoned carts that never convert because email reminders go unopened.
- High RTO on COD orders that should have been verified before dispatch.
- Repeat-purchase rates stuck below 25% with no easy re-engagement channel.
Top use cases for ecommerce brands
Abandoned cart recovery
Win back 20-35% of lost carts with a 3-step WhatsApp sequence.
COD order confirmation
Cut RTO by up to 60% by confirming COD intent before dispatch.
Order & shipping updates
Send confirmation, shipped, out-for-delivery and delivered alerts.
Flash sale & restock broadcasts
Drive a sales spike with a single segmented broadcast.
Post-purchase upsell & review
Cross-sell complementary SKUs and ask for a review at the right moment.
6 ready-made WhatsApp templates for ecommerce brands
Tap any template to expand, customise the {{variables}} and copy.
Hi {{name}} 👋
You left *{{product}}* in your cart at {{brand}}. Want us to hold it for you?
Finish checkout here: {{link}}FAQs — WhatsApp for ecommerce brands
Can ecommerce brands use WhatsApp Business API to send these templates?
Yes. ecommerce brands of every size — from solo founders to enterprise teams — can apply for the WhatsApp Business API through an Official Meta Tech Partner like LandinChat. Once your number is approved you can send template messages (marketing, utility, authentication) to opted-in customers at scale.
Do template messages for ecommerce brands need approval from Meta?
Every template that initiates a conversation outside the 24-hour service window must be pre-approved by Meta. Approval typically takes a few minutes to a few hours. Inside the 24-hour window you can reply with free-form messages without approval.
How much does it cost a ecommerce brand to send WhatsApp messages?
Meta charges a per-conversation rate that depends on your country and the conversation category (marketing, utility, authentication, service). LandinChat passes through Meta's rate at cost — see the pricing page for the full breakdown.
What kind of WhatsApp message templates work best for ecommerce brands?
Short, action-oriented messages with one clear CTA convert best. Use the customer's first name, keep the body under 4 lines, include a single button (View, Pay, Confirm, Reply), and pair marketing broadcasts with utility messages so you build a healthy quality rating.
Can I trigger abandoned-cart messages automatically from Shopify or WooCommerce?
Yes. LandinChat integrates natively with Shopify and WooCommerce — cart events fire your approved template sequence in real time, with the recovery URL inserted as a {{link}} variable.
WhatsApp templates for other industries
Start replying to customers in seconds
— set up by tomorrow.
Join 500+ businesses worldwide using LandinChat to reply faster, sell more, and never miss a customer on WhatsApp.