WhatsApp Business API pricing in Brazil (2026)
Per-message rates Meta charges to send WhatsApp template messages to Brazilian numbers, plus what LandinChat adds on top. Brazil is WhatsApp's second-largest market — 99% of internet users have the app, and Pix has turned it into a true commerce channel.
Meta's per-message rates for Brazil
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Brazil. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $63 | $8 | $32 |
| 5,000 | $313 | $40 | $158 |
| 25,000 | $1,563 | $200 | $788 |
| 100,000 | $6,250 | $800 | $3,150 |
Why Brazilian businesses choose LandinChat
Pricing questions from Brazilian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in BRL. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Brazil?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Brazil?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Brazil.
Are you LGPD-compliant?
Yes — consent capture, DSAR workflows, DPO contact, data-processing agreement and Brazilian data residency available.
Do you support Pix?
Yes — dynamic Pix QR codes generated and reconciled inside the WhatsApp conversation.
WhatsApp pricing in other markets
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