WhatsApp Business API pricing in India (2026)
Per-message rates Meta charges to send WhatsApp template messages to Indian numbers, plus what LandinChat adds on top. India is WhatsApp's largest market, with over half a billion monthly users and a deeply chat-first commerce culture across Tier 1, 2 and 3 cities.
Meta's per-message rates for India
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for India. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $11 | $4 | $1 |
| 5,000 | $54 | $20 | $7 |
| 25,000 | $268 | $100 | $35 |
| 100,000 | $1,070 | $400 | $140 |
Why Indian businesses choose LandinChat
Pricing questions from Indian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in INR. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in India?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in India?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including India.
Do you support Indian payment methods?
Yes — Razorpay, Cashfree, PayU and Paytm are integrated for both subscription billing and in-chat payment links with UPI.
Is LandinChat DPDP-compliant?
We provide consent capture, opt-out handling, data residency options and processor agreements aligned with the Digital Personal Data Protection Act, 2023.
WhatsApp pricing in other markets
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