WhatsApp Message Templates for Jewellery
Showcase collections, take orders and run private viewings on WhatsApp.
Jewellery is high-consideration, high-touch. WhatsApp lets you share new collections as videos, schedule private store viewings, take custom-order briefs and follow up on long buying journeys without ever feeling pushy.
- Collection broadcast open rate
- 91%
- Showroom footfall (private)
- +34%
- Custom-order quote time
- -3 days
Why jewellery brands struggle without WhatsApp
- Catalogue PDFs going stale within weeks of printing.
- High-intent buyers ghosting after the first showroom visit.
- Custom-order briefs lost across email threads and calls.
Top use cases for jewellery brands
New collection broadcast
Push high-res video catalogues to segmented buyer lists.
Private viewing booking
Book in-store private viewings outside business hours.
Custom order workflow
Capture stone, weight, design and timeline in one chat.
Festival & milestone offers
Personalised messages on Diwali, Akshaya Tritiya, anniversaries.
EMI & gold-scheme reminders
Drive on-time installments for gold savings schemes.
6 ready-made WhatsApp templates for jewellery brands
Tap any template to expand, customise the {{variables}} and copy.
Hi {{name}} ✨
*{{collection_name}}* is now live at {{brand}} 💎
A private preview before it hits stores: {{video_link}}
Want to book a viewing?FAQs — WhatsApp for jewellery brands
Can jewellery brands use WhatsApp Business API to send these templates?
Yes. jewellery brands of every size — from solo founders to enterprise teams — can apply for the WhatsApp Business API through an Official Meta Tech Partner like LandinChat. Once your number is approved you can send template messages (marketing, utility, authentication) to opted-in customers at scale.
Do template messages for jewellery brands need approval from Meta?
Every template that initiates a conversation outside the 24-hour service window must be pre-approved by Meta. Approval typically takes a few minutes to a few hours. Inside the 24-hour window you can reply with free-form messages without approval.
How much does it cost a jewellery brand to send WhatsApp messages?
Meta charges a per-conversation rate that depends on your country and the conversation category (marketing, utility, authentication, service). LandinChat passes through Meta's rate at cost — see the pricing page for the full breakdown.
What kind of WhatsApp message templates work best for jewellery brands?
Short, action-oriented messages with one clear CTA convert best. Use the customer's first name, keep the body under 4 lines, include a single button (View, Pay, Confirm, Reply), and pair marketing broadcasts with utility messages so you build a healthy quality rating.
Can I send video catalogues over WhatsApp?
Yes — utility and marketing templates support video attachments up to 16 MB and PDF catalogues up to 100 MB. Most jewellery brands send 30-60 sec collection reels.
WhatsApp templates for other industries
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